Privacy Policy

The protection of your personal data is important to us. This Privacy Policy from the Processing of Personal Data (hereinafter the “Policy”) describes the practice of the company with the name “EFSTATHIOS LENTZOS – YIOI KE SIA EE”, and with the distinctive title “V.LENTZOU” based in Athens, street Anagnostopoulou, number 6, t.k. 10673 and is legally represented with Tax Identification Number: 004196601000, with Tax Identification Number: 099810753 of D.O.Y. D’ATHENON, tel. 2103392334, e-mail address and telephone service line of the online store: 2103392334 (hereinafter “We”, “us”, “Us”, “our” or the “Company”) regarding the collection, use, storage and disclosure of Personal Data (as defined below) provided by you to the Company through its website (the “Website”). In addition, this policy describes the type of products and services provided through the website (hereinafter: the “Services”).

When you visit our website or provide us with information through it, you acknowledge that you have read, understood and unconditionally accept the settings set forth in this Policy. This Policy is an integral part of the Terms of Use, which are incorporated by reference. Any capitalized term used but not defined in this Policy shall have the meaning set forth in the Terms of Use. The latest update of the Policy is listed at the end of this document. Please check the website content for any changes. If you disagree, you must not use the website and its content.

Please note that this Policy applies only to the website and not to other websites that we may link to or that are linked to us.

The Company is the controller of your Personal Data and in this capacity undertakes the obligation to make every effort to ensure the confidentiality of your Personal Data and to ensure the smooth exercise of the rights provided by the Applicable Law Personal Data Protection. The Company recognizes that your protection from the processing of your personal data is important to you and wants to make every user experience of the Company’s Website safe and secure. In accordance with this objective, it has developed this Policy to explain to you its practices for the collection, use, disclosure and storage of your personal data and information.

1. Personal Data and Applicable Law

For the purposes of this Policy, “Personal Data” means any information relating to an identified or identifiable natural person (“data subject”); an identifiable natural person is one whose identity can be ascertained, directly or indirectly, in particular through reference to an identifier such as a name, an identity number, location data, an online identifier or one or more factors that characterize the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person .We collect, use, disclose and store your Personal Data in accordance with this Policy and in accordance with applicable data protection law (Applicable Data Protection Law).

The Applicable Data Protection Law consists of applicable national and EU legislation on the collection, use and disclosure of your personal data, including, among others, Regulation (EU) 2016/679 of the European Parliament and of the Council (passed on 27 April 2016 and comes into force from May 25, 2018) (hereinafter the “Regulation”), Law 4624/2019 “on the protection of the individual from the processing of personal data”, as applicable from time to time, as well as the instructions of the Personnel Data Protection Authority Character.

2. Special note for minors.

Minors under the age of eighteen (18) and persons who do not have full legal capacity, according to the applicable jurisdiction in their case, are prohibited from communicating their personal data to Us, through the Website, by telephone or in any other way, without the previous consent of the person or persons exercising their parental care. We ask these persons not to submit information to Us. In the event that the users of the website are under eighteen (18) years of age and still provide us with their personal data through the website, it will be considered by Us that these persons have obtained the prior consent of the person or persons exercising parental care of these.

3. Personal data and method of processing:

If you wish to proceed with the creation of a personal account through your registration on the Website: you will be asked for some personal information, such as your first and last name, your e-mail address, as well as the creation of a personal password .
When you use our Services: you may be asked for some of your personal information, such as your postal address, payment details when you order from our online store and your e-mail address when you register for a competition or newsletter our newsletters.
If you communicate (written or verbally) with the Company’s Customer Service Department: we may store/record your relevant correspondence/communication, as well as any information requested from you that is necessary to better serve you and/or to prove the transaction of our relationship (e.g. in case you place a telephone order for products).

4. Information we receive automatically when you visit the website or use the Services.

Website: We may collect information from the website and how you use it. When you visit the website, your web browser sends data to our servers. With this information we can optimize our services, personalizing and improving your experience when you use the website (via computer, mobile phone or other portable device). This information may include the following:

your IP address,
the date and time of your visit to the Website,
the referring URL (i.e. the website the user came from),
the pages you have visited on our website,
information about the device you are using and your web browser (web browser type and version, operating system, etc.);

Information about your location: When you visit the website from your computer, mobile or mobile device, we may collect and process information about your actual location, based on e.g. of the GPS signals emitted by the device. We may also use various other technologies to determine your location, such as your device’s sensor data which may, for example, provide us with information about nearby Wi-Fi access points, or Near Field Communication (NFC) and/or GSM towers. Please note that we will notify you when we are going to use your location information, and you can usually disallow or disable the sending of your location information through your device or web browser settings.

Cookies and other identifiers: We and our partners use various technologies to collect and store information when you visit our website, and this may include sending one or more cookies or other identifiers to your device. More information on how we use cookies and identifiers and how they can be disabled can be found below in Article 11.

5. Links to other websites – Advertising through third parties.

It is possible on our website to provide links to third party websites, since we have and will have future collaborations with third parties. When you link to third parties or otherwise visit, participate in or use the services or websites of other parties, whether or not they contain our trade name, trademarks and other intellectual property rights, together with those of the third party that operates the respective website, you should know and be aware that third party websites operate according to their own terms of use and privacy policies and in no case. we do not control the business practices of these parties.

We allow third party companies to serve ads and/or collect certain anonymous information when you visit the website. These companies may use anonymous, non-personally identifiable/identifiable information during your visits to the Website or other websites in order to provide advertisements about goods and services that may be of interest to you. These companies typically use a third-party cookie or web beacon to collect this information. More information on cookies can be found below in article 11 and 12.

6. Purposes of Processing your Personal Data.

We use your personal data for the purposes outlined below:

Managing the order you placed through the website or by phone: We use information such as your name, address and payment details to enable us to process and deliver your orders and to keep you informed of the status of your order. We may also use the information to assess your creditworthiness, and may use the services of third parties to do so.

Customer Service Department: If you contact (by phone or in writing) our Customer Service department (or vice versa), we use your order information as well as our communication history to respond to your requests, manage your order, facilitate the exercise of your rights and in general to offer you the best possible service.

Marketing/Promotion: To send you messages (e-mails) with news and updates about our website and services, to provide you with and send you information directed to your interests (such as electronic banners/banners and offers) , obtaining in any case your prior consent to use your personal data for the above purposes.

Website usage: To improve and customize website content and product offerings as well as to analyze how the website is used.

Other Company services: We may also use your personal data to provide you with information about products and services provided by third parties, provided you have given your consent. We may also use your personal data to market to you messages of other members or users thus facilitating your communication with other members or users of the website.

Dispute Resolution: We may also use your personal data to resolve disputes, troubleshoot problems, and enforce any policies and rules governing your use of the Website and to notify you of changes to your use of the Website, its Terms of Use and this Policy.

Other purposes: To the extent required by law, we will ask for your consent when we want to use your information for purposes other than those listed above. Your provision of your personal data is voluntary. However, in some cases, if you do not provide us with your personal data, the Company will not be able to provide you with access to all or some of its services.

7. Access to personal data

We do not sell your personal data to third parties, nor do we grant third parties licenses to use it on their behalf. However, to the extent necessary to carry out the processing purposes mentioned above in Article 6 we may share some of your personal data with:

a limited number of our staff and employees in the marketing, sales, customer service and technical departments, who are properly informed and trained, in relation to the Regulation and the other aforementioned legislation to the extent necessary to provide you with the Services and to carry out the processing purposes mentioned above,
our third party authorized partners acting on our behalf in accordance with this Policy (as specifically defined below), or as permitted or required by applicable legislation for the protection of Personal Data with whom we have Confidentiality Agreements.

You can request the full list of processors on our behalf by sending your written request to the address listed at the beginning of this Policy.

7.1. Transmission of personal data

We may use third party service providers (eg web hosting providers, data management providers) to manage one or more aspects of our business activities, including processing or delivering personal information on our behalf. When we use an external company or partner, we use contractual commitments or other appropriate means to ensure that your personal data is used in a manner consistent with this Policy and applicable data protection legislation.

7.2. Social media

7.2.1 Our website allows you to register via a connection (additional plug-ins) with your already existing account on various social media (e.g. Facebook, Twitter, Google+, etc.). If you choose to interact with a social media (for example when creating/connecting your account on the Website), then your activity on the Website will also be available on the social media you have chosen to use (e.g. Facebook, Twitter etc.).

7.2.2 If you are logged into a social network when you visit our website, then the social network will be able to add this information to your respective profile. If you use a social plug-in, then this information will be transferred to the corresponding social network. If you do not want such data transfer to take place, then please log out of the relevant social media before connecting to our website.

7.2.3 More specifically, we offer you the possibility to create an account on our website using the account you already have on the social media of your choice (eg Facebook). This will save you time creating an account on our website, because your login details will be automatically transferred and entered on our website from your social media account. Please note that when you use this “social link” feature, we receive certain information from your social network, such as your name, age, location, preferences, occupation, and other public profile information; and we may also have access to your photos, or your friend lists on the relevant social media. This information is not requested by our Company, but is provided by the social media, making use of the aforementioned social connection. When you use this feature, our Company will only enter the information required to create your account with us; any other additional information we receive from the social media will be discarded. After your account is created, you will be able to add any information you wish to share with us.

7.2.4 Please read the privacy policies of the relevant social media to find out in detail the collection and transfer of personal data, your rights and how you can achieve satisfactory privacy arrangements your.

7.3 Disclosure by Law.

We may disclose your personal data as permitted or required by law. For example, we may be required to disclose and communicate your personal data pursuant to a court order, subpoena or order or decision of another person or administrative body with legal authority to compel the disclosure of such information.

8. Rights of the subjects of personal data

With regard to your personal data, you have the following rights:

8.1 The right to access, modify, correct or update your personal data and to object to the processing of your data, which you can exercise by following the steps that will be mentioned each time in the message you will receive through the relevant means of communication (such as e-mail or sms messages).

8.2 Right to withdraw your consent to the processing of your personal data: If you wish to withdraw your consent from all our newsletters as well as your consent to the use of your Personal Data for marketing, product promotion and/or and services, then you can use the ‘unsubscribe’ link as indicated in the messages you have received. Alternatively you can contact us by e-mail or by phone at 210-3392334 Please note that we may need to ask you to verify your identity before proceeding with your request.

8.3 Right to deletion (right to be forgotten): You can at any time request that your personal data that we keep in our files be permanently deleted, after contacting you via e-mail or by phone at 210-3392334 . We, for our part, will respond within a month of receiving your request. In the event that our response is not considered satisfactory by you, you have the right to appeal to the Personal Data Protection Authority and request a review of our response or failure to act. In the event of a deletion request from you: a) We will stop using and making available your personal data (unless otherwise provided or required by law). b) We will delete all your personal data from our databases, except for that contained in electronic messages, correspondence or other documents that we may retain in order to be able to prove the terms of our contractual relationship with you or as otherwise provided by the current legislation and for a period of time that does not exceed the limits of their legal storage. c) Taking into account available technology and implementation costs, we will take reasonable technical and organizational measures to inform other processors who process your personal data on our behalf as specifically mentioned above, that you have requested deletion from them (the processors processing) of any links to that data or copies or reproductions of your personal data in question. Please note that we may need to ask you to verify your identity before proceeding with your above request.

8.4 Right to obtain a copy: Upon your request, the Company shall provide you with an electronic or other copy of the personal data it holds for you.

8.5 Right to portability: Upon your request, the Company transfers your personal data to be processed by a third party and then permanently deletes them from its records. In such a case, the Company bears no responsibility for the processing of the data by the new controller to whom your Personal Data will be sent, nor for the quality of the data that will be transferred, beyond what is required under the Regulation. The Company, as the Data Controller, should verify your identity before proceeding with the above.

8.6 Finally, you have the right to complain to the Personal Data Protection Authority by submitting a relevant complaint to this authority, (, 1-3 Kifissias Avenue, Athens, c. 11523, phone: +30 210 6475600, fax: +30 210 6475628, e-mail:

9. Principles governing the processing of personal data.

In the context of respecting your privacy/personal life, we endeavor to ensure that your personal data is held in accordance with the Applicable Data Protection Law, as well as in accordance with any other applicable relevant legislation. In this context we guarantee that your personal data will: 1) Be subject to legal processing. 2) They are collected only for specified, explicit and legitimate purposes and are not further processed in a manner incompatible with these purposes. 3) They are relevant, appropriate, and no more than is required each time in view of the purposes of the processing. We will collect and retain your personal data as long as this is necessary to fulfill operational and administrative requirements or to comply with any legal obligation. 4) They will be kept in a form that allows you to be identified and for no longer than is necessary for the purposes for which they were collected or for the purposes subsequently processed. In particular, we keep your personal data for a limited period of two (2) years, starting from the time of your last communication with us, unless there is an obligation to keep the information for a shorter/longer period by law, or if this is required in the context of any legal action or to fulfill our transactional relationship or for purely administrative purposes of the Company. 5) Appropriate technical and administrative measures will be applied against the arbitrary or illegal processing of your Personal Data and against the accidental loss or destruction or damage thereof in the context of the Company’s activity. 6) Your Personal Data will not be transferred by Us to countries outside the European Union, unless you have given your consent and only if an equivalent level of protection of the rights and freedoms of Personal Data subjects has been established and implemented in relation to management of exported data.

10. Communication

If at any time you have questions or queries regarding this Policy or believe that we have violated or mishandled your personal data, please send a message (e-mail) to the e-mail address or inform us via phone number 210-3392334. and we will attempt to resolve any problem or question you may have.

11. Cookies

For your better service and ease of use of the Website we use “cookies”, a technology that, through alphanumeric codes, installs a small amount of information on the computer of a website user, so that it is possible for the website to recognize the user’s future visits using the same computer/device. For example, the information provided through cookies is used to recognize you as a previous user of the website, to offer personalized website content and information about its use and to facilitate your experience on it. You can choose to reject cookies during your first visit to the website and later by selecting the corresponding link at the bottom of the website, however this may affect the use of the website and your ability to access certain features of the website and transactions. More information about deleting or controlling cookies is available at

11.1 Types of cookies we use.

Below we present you a brief overview of the types of cookies we use and the functions they perform.


They are technically necessary for the operation of the website and therefore you do not have the possibility to reject them. They help you navigate the Website and view certain features or use basic functions.


Session cookies are temporarily stored on your computer or device during our browser session and are deleted upon termination of the browser session.

11.1.3. PERFORMANCE COOKIES (Analytics cookies)

They are used directly by the website administrator to collect aggregate information about user activities performed on the Website, they are collected anonymously and for statistical purposes only. They help us to understand the way you navigate the website as well as your purchasing behavior, so that we can improve the website and make the purchase process easier and more enjoyable for you.


These cookies aim to create user profiles, store your preferences regarding our products. These cookies allow us to share your preferences with our advertisers. They are used to measure the effectiveness of an advertising campaign as well as to send advertising messages according to your preferences during navigation on the Website, e.g. if you visit Google’s website, the advertising you see will be more relevant to your preferences.

11.2 If you do not want cookies.

Regarding non-strictly necessary cookies, you have the following options:

Change your browser settings to delete or prevent cookies from being stored on your computer or mobile device without your express consent. The “help” section of your browser will provide you with information on how to manage your cookie settings.
Change the cookie settings in relation to the Website by following the link with the title “Cookies” at the bottom of the Website.
Error: The domain LENTZOSFASHION.GR is not authorized to show the cookie declaration for domain group ID d21b9200-dd0f-465d-bd57-1516b15fca8a. Please add it to the domain group in the Cookiebot Manager to authorize the domain.

12. Tracking Information.

We may use web beacons or pixel tags to track information and specifically to record our users and gather data and information about demographic characteristics of website users, website traffic, usage statistics, etc. Subsequently and once we have obtained your consent as above, we may provide this information to advertisers and other partners, to improve our Services or to provide other ancillary services. None of this information can be linked to the identity or other personal data of individual users. Since web beacons work like any other request for content on the website, you can make them ineffective either by opting out of cookies or by changing the cookie settings in your browser. For our own research/statistical purposes as well, we may link tracking information via web beacons with personal data voluntarily provided by website users. When such a connection is made, all of the information connected is treated as personal data, which will therefore be used, processed and disclosed in accordance with this Policy.

13. How will you be informed of any changes to this Policy?

We update this Policy whenever necessary. If there are significant changes to the Policy or the way we use your personal data, we will post an update to this Policy on our website before the changes take effect and we will notify you in any convenient way. We encourage you to periodically read this Policy to know how your data is protected.